Fao, New Economy

FAO, a campaign to promote new economic models.

For the United Nations agency, The Washing Machine has carried out a campaign that deals with the problem of food in Third World countries (FAO). The campaign promotes new economic models and social innovations: it is an opportunity for a better Europe and a better world. The visual shows banknotes with animals printed on them, instead of the usual presidents or personalities that have characterized a nation. In this way, we want to emphasize that it is possible to adopt a new economy able to support everyone; in particular, one that improves the lives of rural populations, which will contribute to overall world economic growth.