The Washing Machine Italia entra nella “World Best Case Studies” di Facebook Global con una creatività pensata per il canale Instagram di 18app. La story creata dall’agenzia riguarda il vantaggio dell’iscrizione al Bonus Cultura per i nati nell’anno 2000 e mette al centro Albert Enstein, circondato da formule... More
In order to launch the Agora Investments fund, The Washing Machine created a campaign that highlighted the speed and flexibility of an independent... Scopri di più
In order to launch the Agora Investments fund, The Washing Machine created a campaign that highlighted the speed and flexibility of an independent fund in contrast to the global financial giants. Today, the choices that a manager must make in order to optimize savings require even faster decision-making times that only an independent fund can guarantee. Thanks to its ability to move quickly in the market with innovative ideas and intelligent intuitions, Agora’s returns are steadily positive. In finance, not being a giant helps. The campaign was planned for daily print publications, magazines, radio, social media and the web. Agora Investments Fund has grown 35% and the campaign has won several awards and recognitions in the field of financial communication and more.
Bulgari, 125 Years
One of the most famous fashion houses in the world turns 125 and celebrates with a traveling event, which exhibits jewelry created throughout history... Scopri di più
One of the most famous fashion houses in the world turns 125 and celebrates with a traveling event, which exhibits jewelry created throughout history and worn by some of the most notable movie stars. The Washing Machine highlights this intimate relationship between the personal style of those who wear Bulgari jewelry and the design of their creations. The jewelry is presented in a minimal still-life on a white background, but paired with vintage images of the most acclaimed stars in cinema, entertainment, and politics. The exhibition visited some of the most important cities in the world and the catalog has sold tens of thousands of copies.
Pushing the Democratic Party
The Washing Machine created a campaign for the Democratic Party in the European elections, imagining that the power of every single person’s vote... Scopri di più
The Washing Machine created a campaign for the Democratic Party in the European elections, imagining that the power of every single person’s vote makes the Party even stronger, therefore making it easier to solve the country’s problems. People are seen pushing away words related to Italy’s main problems such as unemployment, pollution and poverty. The claim “The stronger we are, the stronger you are,” explains the importance of a vote for the Democratic Party: only if the progressives join forces can we overcome the problems of the country. The campaign was planned for billboards, print, radio, social media and web. The message generator created by The Washing Machine - with which users could insert words of their choice in the message - processed over 700 thousand messages reaching a record virality for political campaigns.
WorkInvoice breaks the habits
Digital technology has changed everything in our lives. So could it even change the way we cash our checks? From this simple question, The Washing... Scopri di più
Digital technology has changed everything in our lives. So could it even change the way we cash our checks? From this simple question, The Washing Machine created a campaign to launch Workinvoice, a startup that provides access to the online credit market. The campaign, planned with daily and periodic print, radio, social and web ads, shows vintage objects that are used daily, such as a phones, televisions, and typewriters. With the arrival of the digital age, these tools have quickly come to appear as archaic. It’s like saying: everything around you has changed, so why would you still want to cash checks the way you did 20 years ago? In fact, the service offered by Workinvoice is a fast, smart solution: what’s the point of waiting to cash a check if, in today’s digital world, companies are willing to buy it immediately with a minimum fee of 1 or 2%? The total managed by Workinvoice in a few months rose from $0.00 to over $100,000,000.
Rome Film Fest
The campaign promotes the TV series festival celebrated every year in Rome. It touches upon several different subjects through the most popular... Scopri di più
The campaign promotes the TV series festival celebrated every year in Rome. It touches upon several different subjects through the most popular genres among the public: police, horror, vampire and romance. The invitation is addressed to the public using expressions and sayings typical of the various genres. In addition to the communication campaign carried out on billboards, print, radio, social media and the web, the Washing Machine also took care of designing event materials like catalogues and installations. This edition of the Festival had the largest number of visitors ever.
Fao, Nourish the hope
The campaign was created for the agency of the United Nations that deals with nutrition problems in third world countries. In the TV commercial, we... Scopri di più
The campaign was created for the agency of the United Nations that deals with nutrition problems in third world countries. In the TV commercial, we see people racing through a dry and desolate landscape. The various runners are tired and face an uneven and difficult course with grueling uphill climbs. They become increasingly slower and more exhausted until something stops their arduous race: a fertile clearing of cultivated wheat, the only salvation to end the desperate hunger race. The claim reads: “Let’s stop the hunger race.” At the end, a woman in the foreground looks us in the eye and delivers the payoff: “Let’s feed hope.” The campaign has been planned in over 70 countries on all 5 continents.