The campaign was created for Martingale Risk, a financial engineering company based in London and Rome. Martingale Risk helps businesses and private investors to recover losses and costs that were illegitimately debited on derivative contracts, accounts, and leases. In the promotional film, we see a customer who is just about to sign a financial contract. The company manager appears confident and eager as he invites his client to sign. Suddenly, the manager puts on a balaclava, and this contract meeting transforms into a robbery, where the victim is the client. As the client flees the building, he notices that all the company’s other employees wear balaclavas as well; even the safety dog attacks him and bites his contract files angrily.