Rome Film Fest
The campaign promotes the TV series festival celebrated every year in Rome. It touches upon several different subjects through the most popular genres among the public: police, horror, vampire and romance. The invitation is addressed to the public using expressions and sayings typical of the various genres. In addition to the communication campaign carried out on billboards, print, radio, social media and the web, the Washing Machine also took care of designing event materials like catalogues and installations. This edition of the Festival had the largest number of visitors ever.