Wine meets Art

The MADRE of Naples launches visits with tasting.

The campaign promotes a series of events in the MADRE Museum of Naples. The campaign is characterized by several extremely recognizable subjects: portraits and other works of art particularly famous in the art world and in popular culture. What distinguishes the different works from their original version is that the protagonists have a red nose, typical of those who drank a few glasses too much. The idea is to combine the enjoyment of the visual culture of art with the pleasure of tasting high quality wines;, the effect is a surprising and unexpected image. The campaign has been planned in newspapers, web and social media.